When someone orders a product from your e-commerce store, what do you do? If you simply go to the warehouse, select the item and put it in an empty cardboard box, you’re keeping customers from a true shopping experience.
Think about it. When you purchase something, it’s to make your life better, easier or more exciting. If that purchase doesn’t make an impression right away, it’s only a matter of time before it’s discarded or thrown in the junk drawer. As a business owner, that’s the last thing you want. Therefore, it’s critical that your packaging makes a visual or emotional impact.
Impressing your clients with eye-catching packaging might seem like a waste of time or energy, but it’s sure to pay off. Plus, the suggestions listed below are incredibly affordable and easy to implement.
1.) Tell your brand story. Remember when you were a kid and you read the back of the cereal box each morning? It was a way to kill the time before school, but it also drew you into the product’s messaging. Telling your customers the story of your brand is an easy and effective way to build your business and expand your marketing. By including a brief synopsis of your mission and goals on each shipment, you’ll remain at the top of your client’s minds.
2.) Include a “thank you” note. If you don’t want to add stickers, drawings or other decorative materials to the exterior of each package, consider including a “thank you” note inside. Simply thanking your customers is a great way to generate positive word of mouth and ensure repeat business. Repeat business is critical to your long-term success. In fact, studies show that 80% or more of a business’s revenue comes from just 20% of its existing client base.
3.) Add stickers, colorful tape, a logo or a mascot. Cardboard boxes are great at transporting materials, but they’re very bland from a design perspective. If you don’t have the funds to order pre-printed boxes or packaging that features your story or a specific message, consider a do-it-yourself option like stickers, colorful tape or a hand-drawn picture of your mascot. Anything that helps your shipment stand out from the dozens of other cardboard boxes should suffice.
These are just a few of the most basic ways you can make your e-commerce shipments more interesting. If you’re in need of packaging materials such as polypropylene tape, PVC tape, water-activated tape or tape dispensers, click here. Our online store has everything you need to keep customers satisfied.