Packaging tape plays a critical role in the world of e-commerce and shipping. Every day, millions of packages leave post offices all over the country, making their ways to businesses and individuals around the world. If you’re new to the world of online retail, you might be under the impression that there are only one or two types of packaging tape to choose from, but that’s far from the case.
Thanks to advances in manufacturing, adhesives and flexibility, business owners have dozens of packaging tape options to choose from. But how do you select the right one for your needs? The answer is different for everyone, but there are three areas in particular that we recommend focusing on.
1.) Adhesive strength. In terms of packaging tape, you want a brand that provides long-lasting adhesive. This is especially true if you ship products cross-country or around the world. The stronger the adhesive on your packaging tape, the less likely it is to suffer rips or tears during transit.
2.) Durability. Your packaging tape is just as important as the bubble wrap, styrofoam and other protective packaging measures inside. If your tape can withstand conveyer belts, speed bumps and drops during the delivery process, then your products are likely to stay intact. If your packaging tape is weak and susceptible to any type of stress, you may end up with more refunds than happy customers.
3.) Support of artwork, logos or other forms of branding. Traditional packaging tape is clear, making it ideal for printing purposes. If you don’t already use packaging tape that features your brand, company logo or slogan, now is a great time to take action. Visible branding plays an important role in customer memory and retention. Plus, if anyone else sees your package in transit, they may be inclined to check out your website.
If you’re interested in purchasing a better type of packaging tape, we can help. With more than 30 years of experience in the shipping sector, we know exactly what it takes to get the job done. Get in touch today by calling 801-201-1520 or fill out an online contact form.