At Specialized Tape, we’re always reading industry publications to stay informed about current trends. One sector of the packaging industry that’s experienced a major transformation this year is food. A variety of factors, including stay-at-home orders, panic buying and restaurant closures, have changed the way Americans research, shop for and purchase foods.
You don’t have to take our word for it, though. A recent survey by Shorr Packaging highlights the responses of more than 1,128 American consumers. The survey covered plenty of topics, but below, we’ve listed three findings we found particularly interesting. Keep reading to learn more.
1.) 70% of Americans always read food labels. If your business sells food or beverages, make sure you’ve designed attractive, easy-to-understand labeling. Nowadays, shoppers are more conscious than ever. Before trying a new food product, consumers want to read the ingredients and nutritional information. They also want to know a little bit about your brand. What makes your product special compared to the competition? What’s your story? If your labeling doesn’t resonate, it won’t pop off the shelf.
2.) 41% of consumers say labels are more important since the start of the pandemic. In March and April, grocery stores all over the country experienced shortages of staple items such as rice, beans, canned goods and toiler paper. Though some shortages still exist, store shelves are more stocked than they used to be. Even so, panic buying in the early spring changed consumer behavior.
Shorr Packaging’s survey found that 41% of consumers now research alternative brands before visiting the grocery store. If their first priority isn’t available, they move down the list. What can you do to make sure your brand can compete with the big boys?
3.) 58% of consumers care about sustainable packaging. Climate change is a hot topic these days. It has become even more relevant due to the wildfires currently ravaging the western U.S. Consumers are thinking about the environment, too. Shorr’s packaging survey found that 58% of American shoppers are “likely” or “very likely” to purchase food products that clearly state the packaging is recyclable or reusable.
These are just a few surprising statistics from Shorr’s 2020 Food Packaging & Consumer Behavior Report. To take a closer look, click here.