As the owner of an e-commerce business, it’s easy to get caught up in the day-to-day grind. One minute you’re updating your website, the next your packing up shipments, and by the time noon rolls around, you’re making your second trip of the day to the post office or UPS store. There’s so much to do, it’s easy to forget one of the most important aspects of running a business –– customer appreciation.
If you don’t operate a brick-and-mortar location, it can be easy to view your clients as numbers on a spreadsheet, but they’re so much more than that. Showing thanks for their support is one of the easiest ways to strengthen your relationship with them. And when you get repeat business, you don’t have to spend as much time and energy tracking down new customers. It’s a win-win.
You know that customer appreciation matters, but how can you incorporate it into your business’s mission? We’ve come up with a few suggestions to help you get started.
1.) Send a handwritten “thank you” note. If you run a small business that creates artisan goods or crafts, this option is your best bet. Crafting a handwritten note requires time and energy. It shows that you appreciate the support, and it’s outside of the ordinary. Every day we’re bombarded with text messages, emails and pop-ups. A handwritten thank you gets you offline and encourages a real-world relationship.
2.) Offer specials or discounts. Do you have customers who return to your business time and time again? Show your thanks for their support by offering special discounts or coupons. You can print some off and include them in your shipments, or you can offer them online, through your company newsletter or on the website itself.
When creating promotions, think about the time of year you plan on launching them. If you want to stand out from the competition, it’s a good idea to make special offers in the months leading up to the holiday season.
3.) Offer education, such as tips, tricks or professional insights. No matter the type of business you own, it’s undoubtedly unique. Keep your customers engaged by offering additional content on your website and social media channels. For example, if you sell handmade lures for fly fishing, you could post videos of the design and creation process. If you’re a clothing designer, you could offer your loyal fans a sneak peek at your latest collection. Ultimately, the goal is to build a community that cares about your business and its mission.
There are just a few of the ways you can show your appreciation to customers as the owner of an e-commmerce business. If you have any other tips or suggestions that didn’t make the list, please visit our LinkedIn page, leave a comment and let us know.