Are you someone who hates opening a new jar of pickles, peanut butter or pasta sauce? If so, know that you aren’t alone. In fact, a Google search of the phrase “why are jars so hard to open?” compiles a list of more than 34.1 million results, with many inquiries focused on why opening a new jar of anything is such a challenge.

Without going into too much detail, the scientific answer has to do with the fact that most products are heated prior to being placed in a jar in an effort to keep them sanitary. When the contents of the jar cool down, so does the oxygen in the jar, which creates a vacuum seal. Hence the generally difficult time opening a new anything.

Surely, there must be a better way–right? Thanks to a new invention, the answer is a resounding YES! Introducing the Eeasy Lid, a brand new product from Consumer Convenience Technologies. Eeasy Lid is a packaging godsend that reduces the required torque to open a jar by 40 percent. Instead of using a special tool or rubber glove to help you pry off a jar lid, Eeasy Lid features an aluminum button. Surprisingly, this is the first major breakthrough in the metal lid industry in over 75 years.

In addition, Eeasy Lid allows customers to see if a product has been tampered with. Any product that’s previously opened features an inverted button, ensuring a consumer’s ultimate safety. If you’re hoping to see Eeasy Lid on grocery shelves in the near future, you’ll have to wait a little longer. The company is rolling out its first edition lids in January at Pennsylvania-based Boyer’s markets. A nationwide rollout is expected sometime shortly thereafter.

Do you like this idea? If you package and ship foodstuffs, is this product something you’d use? Visit our LinkedIn page and let us know.

Source: Packaging Digest

Did you know approximately 95% of purchasing decisions are made subconsciously?

You can funnel millions of dollars into television, radio, and internet advertising, but if you don’t target your audiences’ subconscious, it’s easy for your brand (and products) to get lost in the crowd. Like it or not, emotions drive purchasing behaviors. If you can build trust with your customers, they’re more likely to return.

Providing a high-quality product is an important part of the equation, but it isn’t everything. Your packaging and presentation must also be on point. For one, your packaging plays an important role in your product arriving in one piece. Without high-quality tape or sturdy boxes, you can expect dozens of returns, unhappy customers, and negative reviews.

Your packaging also plays into brand recognition. If you want to stand out, you need to name drop. Just like a good MC continuously reminds you of who is on the mic, quality tape displays your logo and business name clearly.

At Specialized Tape, we offer a variety of unique, eye-catching options including:

• Polypropelene tape
• Flat black paper tape
• PVC tape
• Filament/Strapping tape
• Water-activated tape
• Stock print tape
• And more!

With the holiday season fast approaching, now is the perfect time to take your tape game to the next level. Following a consultation, we can develop a plan that aligns with your businesses’ budget and vision. Ready to get started? So are we. Call us today at 1-801-201-1520. We look forward to working with you.

Overwhelmed by too many options when it comes to designing your specialized tape? Here are three ideas to get your creative wheels turning.

1. Go simple with just your logo

Choose one of your company colors to create solid-colored tape and then insert nothing but your logo on top. Space your logos out accordingly so they’re not squished together. You’ll have a clean and simple design that looks great.

2. Add contact info to your tape

If you want customers to keep your website, phone number, or even Twitter handle in mind, add it to your tape’s design. We suggest you pick only one, otherwise it can start to look cluttered. Besides, adding in two or three pieces of contact information may feel like information overload for your customer.

3. Get busy with lots of elements

Just because a tape is busy doesn’t mean it will look bad. If you want to include three or more elements in your tape’s design, you just have to make sure they all coordinate well together. Keep everything aligned so that it looks organized and intentional, rather than haphazard.

So there you have it! Three design ideas for your specialized tape, so you can give the best branding experience possible.

Branding is such an important element for every business, no matter the industry, that it can’t be ignored in any way without hurting a business’s reputation and even revenue.

Branding is how a company differentiates itself from its competitors, how it keeps itself top of mind for customers and how it can show off its unique benefits and features.

Here are three simple ways you can uniquely brand your company.

1. Use boxes made out of natural substances

Social responsibility is important in business today, and it means paying attention to the details. If you go the extra mile to be eco-friendly with your packaging, you create a solid reputation for yourself in your particular industry. There are many ways to cut back on your business’s global footprint in your packaging. For example, you can use packaging created with recycled or sustainable materials to leave customers feeling good about you as an environmentally conscious business.

2. Use printed tape

Printed tape is one of the best ways to add in that extra touch of branding your company needs. You can order printed tape to match your company’s exact color patterns and logo as a careful attention to detail as well. Do make sure you use a quality tape that is well-printed.

3. Be consistent

Make sure everything you do fits with your brand’s message. Your values and story must be consistent. But you also want consistency in the overall appearance of your branding. People should be able to recognize your brand from the colors and design without even seeing your name. And make sure it is always visible.

Branding allows your company to set itself apart from everyone else and helps your target audience feel connected to you. Easily set your business apart with different branding elements such as environmentally friendly boxes and printed tape.