Every time you mail a package from your e-commerce business, there’s the chance your product will arrive at your customers’ doorsteps damaged, unrecognizable––or in a worst-case scenario––missing. Though there’s no way to monitor your package every step of the shipping journey, there are steps you can take to limit damage and provide peace of mind. We aren’t talking about RFID trackers or anything high-tech, either. Sometimes, all you need to do is upgrade your packaging.
Here at Specialized Tape, we’ve made it our mission to offer the widest possible selection of long-lasting, high-quality custom and stock tape products. Instead of wrapping up your goods with Scotch or masking tape, take extra steps to protect your goods. As soon as a package leaves your hands and enters a mail facility, it faces a gauntlet of conveyor belts, sorting machines, delivery workers and the elements. Without adequate packaging support, the likelihood of permanent damage increases.
That’s where we come in. At Specialized Tape, we carry an array of packaging materials including:
- Stock print tape
- Non printed tape
- Water-activated tape
- Filament tape
- PVC tape
- And more!
If you’re unsure what type of tape will best meet your packaging needs, give us a call. Our friendly service reps can make recommendations that align with your goals, budget and shipping destinations. Let’s upgrade your packaging in 2020 with Specialized Tape. We’re ready to get to work whenever you are.
Are you someone who hates opening a new jar of pickles, peanut butter or pasta sauce? If so, know that you aren’t alone. In fact, a Google search of the phrase “why are jars so hard to open?” compiles a list of more than 34.1 million results, with many inquiries focused on why opening a new jar of anything is such a challenge.
Without going into too much detail, the scientific answer has to do with the fact that most products are heated prior to being placed in a jar in an effort to keep them sanitary. When the contents of the jar cool down, so does the oxygen in the jar, which creates a vacuum seal. Hence the generally difficult time opening a new anything.
Surely, there must be a better way–right? Thanks to a new invention, the answer is a resounding YES! Introducing the Eeasy Lid, a brand new product from Consumer Convenience Technologies. Eeasy Lid is a packaging godsend that reduces the required torque to open a jar by 40 percent. Instead of using a special tool or rubber glove to help you pry off a jar lid, Eeasy Lid features an aluminum button. Surprisingly, this is the first major breakthrough in the metal lid industry in over 75 years.
In addition, Eeasy Lid allows customers to see if a product has been tampered with. Any product that’s previously opened features an inverted button, ensuring a consumer’s ultimate safety. If you’re hoping to see Eeasy Lid on grocery shelves in the near future, you’ll have to wait a little longer. The company is rolling out its first edition lids in January at Pennsylvania-based Boyer’s markets. A nationwide rollout is expected sometime shortly thereafter.
Do you like this idea? If you package and ship foodstuffs, is this product something you’d use? Visit our LinkedIn page and let us know.
Did you know that UPS delivers approximately 8 million packages between Thanksgiving and Christmas? That number doesn’t even consider packages carried by Fed-Ex, the United States Postal Service, or carriers like DHL. That’s a lot of packages and a lot of opportunities for something to go wrong. You can’t necessarily control what happens to your products in transit, but you can protect yourself by investing in high-quality packaging materials.
That’s where we come in. Here at Specialized Tape, quality is built into everything we do, from our in-house printing facility to our wide-range of sticky offerings, including polypropylene tape, flat black paper tape, PVC tape, water-activated tape, non-printed tape, and more. Whether you sell food products like candy and baked goods, or own an apparel store, it’s crucial that your box arrives in one piece and with as little damage as possible.
No two businesses are alike, which is why we work with all of our clients one on one. The process is simple. Give us a call and speak with one of our friendly customer service representatives. Explain your business and your packaging needs. We’ll take that information and make suggestions that align with your budget and product line. What’s more, we can print tape with your company logo or any other special holiday message.
Don’t risk unhappy customers this holiday season. Specialized Tape can save you time, money, and lost business. Contact us today; call 1-800-201-1520. We look forward to working with you!
Did you know approximately 95% of purchasing decisions are made subconsciously?
You can funnel millions of dollars into television, radio, and internet advertising, but if you don’t target your audiences’ subconscious, it’s easy for your brand (and products) to get lost in the crowd. Like it or not, emotions drive purchasing behaviors. If you can build trust with your customers, they’re more likely to return.
Providing a high-quality product is an important part of the equation, but it isn’t everything. Your packaging and presentation must also be on point. For one, your packaging plays an important role in your product arriving in one piece. Without high-quality tape or sturdy boxes, you can expect dozens of returns, unhappy customers, and negative reviews.
Your packaging also plays into brand recognition. If you want to stand out, you need to name drop. Just like a good MC continuously reminds you of who is on the mic, quality tape displays your logo and business name clearly.
At Specialized Tape, we offer a variety of unique, eye-catching options including:
- Polypropelene tape
- Flat black paper tape
- PVC tape
- Filament/Strapping tape
- Water-activated tape
- Stock print tape
- And more!
With the holiday season fast approaching, now is the perfect time to take your tape game to the next level. Following a consultation, we can develop a plan that aligns with your businesses’ budget and vision. Ready to get started? So are we. Call us today at 1-801-201-1520. We look forward to working with you.
Some professionals consider water-activated tape the red-headed step child of the packaging industry, but we couldn’t disagree more. PVC and Polypropelene tape are sometimes cheaper, but neither offers as much versatility. Learn more about why water-activated tape is one of the wisest packaging investments you can make.
Environmentally friendly. Many popular packaging tapes contain plastics or petroleum, neither of which are biodegradable. Water-activated tapes, on the other hand, consist of 100% recycled materials and are compostable. You can feel good about using water-activated tapes and know you aren’t contributing to the world’s growing pollution problem.
Customizable. Water-activated tape is entirely customizable. We can print your company logo, slogan, or colors, providing your brand with further reach. You can also use water-activated tape to boost holiday transactions and promote sales. The only limit is your own creativity!
Herculean strength. Water-activated tape is tough and designed to withstand almost any condition. Whether your shipping product to Phoenix, Arizona, in the middle of summer, or Minneapolis, Minnesota, in the dead of winter, our water-activated tape holds up, ensuring your packages arrive safely and in one piece.
If you’re interested in learning more about the benefits of water-activated tape, request an online quote by filling out this form or call (801) 201-1520 and speak with one of our friendly, knowledgeable representatives. Get in touch today. We look forward to assisting you.
Overwhelmed by too many options when it comes to designing your specialized tape? Here are three ideas to get your creative wheels turning.
1. Go simple with just your logo
Choose one of your company colors to create solid-colored tape and then insert nothing but your logo on top. Space your logos out accordingly so they’re not squished together. You’ll have a clean and simple design that looks great.
2. Add contact info to your tape
If you want customers to keep your website, phone number, or even Twitter handle in mind, add it to your tape’s design. We suggest you pick only one, otherwise it can start to look cluttered. Besides, adding in two or three pieces of contact information may feel like information overload for your customer.
3. Get busy with lots of elements
Just because a tape is busy doesn’t mean it will look bad. If you want to include three or more elements in your tape’s design, you just have to make sure they all coordinate well together. Keep everything aligned so that it looks organized and intentional, rather than haphazard.
So there you have it! Three design ideas for your specialized tape, so you can give the best branding experience possible.
There are a few things many companies have in common. They want:
- Their brand to be known (by increasing brand awareness they have a greater chance of boosting sales)
- An increased bottom line
- Loyal customers
One of the ways a company can have all three is with branded tape. Customized tape allows you to forgo paying for customized packaging, which means you can cut those associated costs, thereby increasing your bottom line.
Among the many benefits of customized tape is brand visibility. Think of all the people who come into contact with your package before it gets delivered to the customer. Additionally, customized tape makes your package look attractive, professional, and consistent. It speaks to how reputable you are as a company, which in turn motivates customers to want to continue purchasing from you.
Packaging is a big part of the delivery process. It makes those on the receiving end aware of whom it’s coming from, exudes a professional sender, and gives your brand the upper hand. It can also include important information, which can ensure the handler knows what to do to keep the package safe along its travels. Ensuring packages arrive safely can increase profits by decreasing the chance of returns or exchanges.
Branded tape can give your company the edge it needs to continue moving forward. Learn more about the options of branded tape by visiting our website.
Branding is such an important element for every business, no matter the industry, that it can’t be ignored in any way without hurting a business’s reputation and even revenue.
Branding is how a company differentiates itself from its competitors, how it keeps itself top of mind for customers and how it can show off its unique benefits and features.
Here are three simple ways you can uniquely brand your company.
1. Use boxes made out of natural substances
Social responsibility is important in business today, and it means paying attention to the details. If you go the extra mile to be eco-friendly with your packaging, you create a solid reputation for yourself in your particular industry. There are many ways to cut back on your business’s global footprint in your packaging. For example, you can use packaging created with recycled or sustainable materials to leave customers feeling good about you as an environmentally conscious business.
2. Use printed tape
Printed tape is one of the best ways to add in that extra touch of branding your company needs. You can order printed tape to match your company’s exact color patterns and logo as a careful attention to detail as well. Do make sure you use a quality tape that is well-printed.
3. Be consistent
Make sure everything you do fits with your brand’s message. Your values and story must be consistent. But you also want consistency in the overall appearance of your branding. People should be able to recognize your brand from the colors and design without even seeing your name. And make sure it is always visible.
Branding allows your company to set itself apart from everyone else and helps your target audience feel connected to you. Easily set your business apart with different branding elements such as environmentally friendly boxes and printed tape.
Along with the printed tape, we are also an authorized distributor of Shurtape and other tape companies we can provide all types of stock masking, duct, packaging and specialty tapes. we can provide pretty much any type of tape.