Did you know approximately 95% of purchasing decisions are made subconsciously?
You can funnel millions of dollars into television, radio, and internet advertising, but if you don’t target your audiences’ subconscious, it’s easy for your brand (and products) to get lost in the crowd. Like it or not, emotions drive purchasing behaviors. If you can build trust with your customers, they’re more likely to return.
Providing a high-quality product is an important part of the equation, but it isn’t everything. Your packaging and presentation must also be on point. For one, your packaging plays an important role in your product arriving in one piece. Without high-quality tape or sturdy boxes, you can expect dozens of returns, unhappy customers, and negative reviews.
Your packaging also plays into brand recognition. If you want to stand out, you need to name drop. Just like a good MC continuously reminds you of who is on the mic, quality tape displays your logo and business name clearly.
At Specialized Tape, we offer a variety of unique, eye-catching options including:
- Polypropelene tape
- Flat black paper tape
- PVC tape
- Filament/Strapping tape
- Water-activated tape
- Stock print tape
- And more!
With the holiday season fast approaching, now is the perfect time to take your tape game to the next level. Following a consultation, we can develop a plan that aligns with your businesses’ budget and vision. Ready to get started? So are we. Call us today at 1-801-201-1520. We look forward to working with you.
Some professionals consider water-activated tape the red-headed step child of the packaging industry, but we couldn’t disagree more. PVC and Polypropelene tape are sometimes cheaper, but neither offers as much versatility. Learn more about why water-activated tape is one of the wisest packaging investments you can make.
Environmentally friendly. Many popular packaging tapes contain plastics or petroleum, neither of which are biodegradable. Water-activated tapes, on the other hand, consist of 100% recycled materials and are compostable. You can feel good about using water-activated tapes and know you aren’t contributing to the world’s growing pollution problem.
Customizable. Water-activated tape is entirely customizable. We can print your company logo, slogan, or colors, providing your brand with further reach. You can also use water-activated tape to boost holiday transactions and promote sales. The only limit is your own creativity!
Herculean strength. Water-activated tape is tough and designed to withstand almost any condition. Whether your shipping product to Phoenix, Arizona, in the middle of summer, or Minneapolis, Minnesota, in the dead of winter, our water-activated tape holds up, ensuring your packages arrive safely and in one piece.
If you’re interested in learning more about the benefits of water-activated tape, request an online quote by filling out this form or call (801) 201-1520 and speak with one of our friendly, knowledgeable representatives. Get in touch today. We look forward to assisting you.
Overwhelmed by too many options when it comes to designing your specialized tape? Here are three ideas to get your creative wheels turning.
1. Go simple with just your logo
Choose one of your company colors to create solid-colored tape and then insert nothing but your logo on top. Space your logos out accordingly so they’re not squished together. You’ll have a clean and simple design that looks great.
2. Add contact info to your tape
If you want customers to keep your website, phone number, or even Twitter handle in mind, add it to your tape’s design. We suggest you pick only one, otherwise it can start to look cluttered. Besides, adding in two or three pieces of contact information may feel like information overload for your customer.
3. Get busy with lots of elements
Just because a tape is busy doesn’t mean it will look bad. If you want to include three or more elements in your tape’s design, you just have to make sure they all coordinate well together. Keep everything aligned so that it looks organized and intentional, rather than haphazard.
So there you have it! Three design ideas for your specialized tape, so you can give the best branding experience possible.
There are a few things many companies have in common. They want:
- Their brand to be known (by increasing brand awareness they have a greater chance of boosting sales)
- An increased bottom line
- Loyal customers
One of the ways a company can have all three is with branded tape. Customized tape allows you to forgo paying for customized packaging, which means you can cut those associated costs, thereby increasing your bottom line.
Among the many benefits of customized tape is brand visibility. Think of all the people who come into contact with your package before it gets delivered to the customer. Additionally, customized tape makes your package look attractive, professional, and consistent. It speaks to how reputable you are as a company, which in turn motivates customers to want to continue purchasing from you.
Packaging is a big part of the delivery process. It makes those on the receiving end aware of whom it’s coming from, exudes a professional sender, and gives your brand the upper hand. It can also include important information, which can ensure the handler knows what to do to keep the package safe along its travels. Ensuring packages arrive safely can increase profits by decreasing the chance of returns or exchanges.
Branded tape can give your company the edge it needs to continue moving forward. Learn more about the options of branded tape by visiting our website.
Branding is such an important element for every business, no matter the industry, that it can’t be ignored in any way without hurting a business’s reputation and even revenue.
Branding is how a company differentiates itself from its competitors, how it keeps itself top of mind for customers and how it can show off its unique benefits and features.
Here are three simple ways you can uniquely brand your company.
1. Use boxes made out of natural substances
Social responsibility is important in business today, and it means paying attention to the details. If you go the extra mile to be eco-friendly with your packaging, you create a solid reputation for yourself in your particular industry. There are many ways to cut back on your business’s global footprint in your packaging. For example, you can use packaging created with recycled or sustainable materials to leave customers feeling good about you as an environmentally conscious business.
2. Use printed tape
Printed tape is one of the best ways to add in that extra touch of branding your company needs. You can order printed tape to match your company’s exact color patterns and logo as a careful attention to detail as well. Do make sure you use a quality tape that is well-printed.
3. Be consistent
Make sure everything you do fits with your brand’s message. Your values and story must be consistent. But you also want consistency in the overall appearance of your branding. People should be able to recognize your brand from the colors and design without even seeing your name. And make sure it is always visible.
Branding allows your company to set itself apart from everyone else and helps your target audience feel connected to you. Easily set your business apart with different branding elements such as environmentally friendly boxes and printed tape.
Along with the printed tape, we are also an authorized distributor of Shurtape and other tape companies we can provide all types of stock masking, duct, packaging and specialty tapes. we can provide pretty much any type of tape.