Merriam-Webster defines branding as “the promoting of a product or service by identifying it with a particular brand.” Creating an effective company brand — and successfully promoting it — is an important element for every business, no matter the industry.

Branding is how a company differentiates itself from its competitors, how it keeps itself top of mind for customers and how it can show off its unique benefits and features. A company’s actions, its advertisements efforts, its communication with its customers — all work together to create a successful brand. You may not realize it, but the most successful branding efforts are based on simple changes that help your business show off its unique way of doing business:

Here are three simple ways you can uniquely brand your company.

1. Use boxes made out of natural substances

Social responsibility is important in business today, and it means paying attention to the details. If you go the extra mile to be eco-friendly with your packaging, you create a solid reputation for yourself in your particular industry. There are many ways to cut back on your business’s global footprint in your packaging. For example, you can use packaging created with recycled or sustainable materials to leave customers feeling good about you as an environmentally conscious business. Once you make the change, communicate what you’ve done to your customers. Look for other ways to protect the world around you.

2. Use printed tape

Printed tape is one of the best ways to add in that extra touch of branding your company needs. You can order printed tape to match your company’s exact color patterns and logo. Printed tape can call attention to an upcoming product, a promotion you’re offering or any other news you’d like to communicate to your customer base. Make sure you use a quality tape that is well-printed add durable.

3. Be consistent

Make sure everything you do fits with your brand’s message. Everything from your brand voice to the colors and fonts you use in your advertising for example, should be consistent across your marketing efforts, whether it be e-mail, social media or printed advertisements. But you also want consistency in the overall appearance of your branding. People should be able to recognize your brand from the colors and design without even seeing your name. And make sure it is always visible.

Branding allows your company to set itself apart from everyone else and helps your target audience feel connected to you. Let’s talk about how printed tape can help your company stand out and connect with your customers.