If your business ships products, there’s one item you can never run out of –– tape. Many business owners assume that one kind of type is just as good as another. As long as a package is fully sealed and doesn’t break open during transit, there’s nothing to worry about, right?
Well … it depends.
Thanks to modern printing and theft-prevention technologies, the type of tape you use can improve efficiency, boost your bottom line and ensure customer loyalty. There are dozens of tapes to choose from, but the two most popular are plastic pressure-sensitive tape and water-activated tape. If you know the pros and cons of both, you can make a decision that aligns with your business’s unique needs.
What is plastic pressure-sensitive tape?
Plastic pressure-sensitive tape is what laymen call packaging tape. It’s clear, made of polyurethane and features a sticky adhesive on only one side. PST is relatively cheap and sticks to most surfaces. It’s susceptible to wear-and-tear, though, and may bubble, warp or lose its adhesive in hot or humid conditions.
What is water-activated tape?
Water-activated tape is made of paper and embedded fiberglass. It comes in a variety of colors and features a starch-based adhesive. When you apply water to the adhesive, it activates and forms a bond with the packaging material itself. WAT is more durable and longer-lasting than PST. It can also withstand all types of weather.
Should I choose PST or WAT?
If you run a small business that doesn’t do much shipping, PST is probably fine. It provides a reasonably strong adhesive and is easy to open. If you only ship within the U.S. and don’t care about branding or inclement weather, it’s also very affordable.
If you operate an e-commerce business that ships packages all over the world, you’re probably better off with WAT. WAT can withstand drops and bumps throughout transit, and it’s also brandable. This means you can apply your logo, brand colors or slogan to packages. Additionally, WAT can protect your packages from all types of weather, including triple-digit temperatures, rain and snow.
To learn more about the difference between PST and WAT, get in touch. We’ll be happy to answer any questions you have!